Media Contacts:
Rich Yacco, SVC2
(408) 272-1167
rich@svc2.com
David Knudsen, Knudsen’s Candy
(510) 293-6887
david@knudsens.com
FOR IMMEDIATE RELEASE
August 6, 1999
Y2K Bug Invades San Francisco International Gift Fair
San Francisco, Calif. – A chocolate incarnation of the computer problem known as the Y2K Bug is invading the San Francisco International Gift Fair® August 7 through 11 at the Moscone Center and Concourse.
The Year 2K Bug™ is a 1.9 ounce ladybug-shaped milk chocolate bar sporting raised Y2K letters on its back. It was conceived and developed by Silicon Valley Confection Company (SVC2), San Jose, Calif., as a lighthearted spoof of the transition to the new millennium.
Knudsen’s Candy, Hayward, Calif. manufactures and distributes the Year 2K Bug and will feature it in its Gift Fair booth (#3009) located in the Food Focus section of Moscone Center South.
The new candy recently started appearing in stores throughout the nation. Each Year 2K Bug is individually boxed with a warning that reads “Eat it while there’s still time!™”
“What better way to take a bite out of Y2K problems than to taste one of these?” asks SVC2 president Al Abrahams. “If someone you know is struggling with Y2K, give them a Year 2K Bug and put a smile on their face.”
“Even without its special gift appeal for the new millennium, the Year 2K Bug is an appetizing, delicious chocolate that should satisfy all candy lovers,” according to David Knudsen, president of 26-year-old Knudsen’s Candy.
Stores selling the Year 2K Bug are listed on the SVC2 website at www.svc2.com. Stores wanting to fill their customers’ millennium gift needs with the Year 2K Bug may contact Knudsen’s Candy at 1-888-736-6887 or visit www.knudsens.com.
The San Francisco International Gift Fair encompasses 300,000 square feet. It draws approximately 25,000 gift-buyer attendees from specialty and department stores, gift shops, museums, galleries, jewelry stores, gourmet shops and others. The fair is open to the gift trade only. Individuals with no professional affiliation to the trade will not be admitted.
About Silicon Valley Confection Company
Founded by a chocolatier and an electronic media expert, SVC2 began developing “Technology You Can Eat” two years ago. Its goal is to create and sell a variety of quality chocolate candies that bridge the gap between leading-edge technology advances and the average person’s daily life. SVC2 may be reached at www.svc2.com or at (408) 937-8632.
About Knudsen’s Candy
One of America’s fastest-growing candy manufacturers and distributors, Knudsen’s Candy is a certified Orthodox Union Dairy kosher kitchen. Knudsen’s serves customers – retail stores, corporations, and specialty shops – worldwide from its headquarters in Hayward, Calif. and may
be reached at (510) 293-6887 or at www.knudsens.com.
About The San Francisco International Gift Fair
The San Francisco International Gift Fair is considered one of the five top gift trade shows in the country. Over 300,000 net square feet of exhibits include 14 product divisions with five juried sections housed in two buildings. SFIGF is co-produced by George Little Management, Inc. of
White Plains, NY and Western Exhibitors, Inc. of San Francisco, CA. Western Exhibitors, Inc. may be reached at (415) 346-6666.
Year 2K Bug, Eat it while there’s still time, Technology You Can Eat, and Silicon Valley Confection Company are trademarks of Silicon Valley Confection Company.
San Francisco International Gift Fair is a registered trademark of Western Exhibitors, Inc